Eight case studies:
o Reinventing the See-Saw at BigToys
o Designing with Mushrooms at Ecovative
o Supporting Life in Space at NASA
o A Soft Ride at BikeE
o Spiral Product Development at Syncromatics
o Redesigning the Ceiling Fan at the Florida Solar Energy Center
o Unsticking a Concept at MAGICWheels
o All Hot And Nowhere To Go at Q-Drive
Covering the following topics:
o Product Customer Pull
o Planning for Prototyping
o Spiral Product Development
o Spec Development and QFD