Eight case studies:

o  Reinventing the See-Saw at BigToys

o  Designing with Mushrooms at Ecovative

o  Supporting Life in Space at NASA

o  A Soft Ride at BikeE

o  Spiral Product Development at Syncromatics

o  Redesigning the Ceiling Fan at the Florida Solar Energy Center

o  Unsticking a Concept at MAGICWheels

o  All Hot And Nowhere To Go at Q-Drive

Covering the following topics:

o  Product Customer Pull

o  Planning for Prototyping

o  Spiral Product Development

o  Spec Development and QFD