Eight case studies:
o A Soft Ride at BikeE
o Unsticking a Concept at MAGICWheels
o Designing a Hybrid Car at BMW
o Designing with Mushrooms at Ecovative
o Irwin Invents the Quick-Grip
o Redesigning the Ceiling Fan at the Florida Solar Energy Center
o Multi-duty PC Boards at Sound Devices
o Reinventing the See-Saw at BigToys
o All Hot And Nowhere To Go at Q-Drive
Covering the following topics:
o Function Modeling
o Morphologies
o Concept Design
o Function modeling
o Product Architecture
o Analogies
o Reverse Engineering