Eight case studies:

o  A Soft Ride at BikeE

o  Unsticking a Concept at MAGICWheels

o  Designing a Hybrid Car at BMW

o  Designing with Mushrooms at Ecovative

o  Irwin Invents the Quick-Grip

o  Redesigning the Ceiling Fan at the Florida Solar Energy Center

o  Multi-duty PC Boards at Sound Devices

o  Reinventing the See-Saw at BigToys

o  All Hot And Nowhere To Go at Q-Drive

Covering the following topics:

o  Function Modeling

o  Morphologies

o  Concept Design

o  Function modeling

o  Product Architecture

o  Analogies

o  Reverse Engineering